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Struggling with pre-schoolers? Take Bluey’s lead, say experts – Sydney Morning Herald

In a rare double act, the global phenomenon Bluey is almost as popular with adults as it is with kids. As creator Joe Brumm explains, that’s no accident.



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Its Saturday morning when the much-anticipated call comes. I pick up the phone to hear the unhurried and unmistakably Australian tonesof Joe Brumm, creator and writer of Bluey, the hit ABC TV kids cartoon about a blue heeler family living in Brisbane. Then my heart sinks as it becomes clear this is the worst time to speak to the man who, according to experts, is producing some of the best parental role-modelling Australian TV audiences have ever…

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